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IT'S TIME TO TAKE YOUR BRAND TO A HIGHER LEVEL
It's time to define YOUR Brand Language!
Create a Brand that your customers trust, remember and LOVE. Brand Language plays a vital role in the long-term success and sustainability of your brand in a competitive marketplace.
OCTOBER 11 - 13 8AM - 5PM PST
"Clarity is essential.
Knowing exactly what you want
builds your self-confidence immeasurably.”
Brian Tracy
Clarity in branding is crucial for several reasons
it helps businesses effectively communicate their identity,
connect with their target audience, and establish a strong brand presence.
CONSISTENCY & RECOGNITION
A clear and consistent brand identity helps consumers recognize and remember your brand easily
DIFFERENTIATION
In a competitive marketplace, clarity in branding helps you stand out from the competition
TRUST & CREDIBILITY
Clear and honest branding fosters trust and credibility with consumers.
MAKE YOUR BRAND COME ALIVE
IT'S TIME FOR YOUR BRAND'S LANGUAGE TO BE DEFINED!
Clear language in branding is fundamental for effective communication, maintaining consistency, aligning with brand values, differentiating your brand, engaging customers, ensuring accessibility, and building trust and credibility. It is a critical element in conveying your brand's identity, values, and offerings to your target audience in a way that resonates and fosters long-term relationships.
WHAT HAPPENS WHEN YOUR BRAND IS NOT DEFINED?
- CONFUSION: Who do you serve? What do you sell?
- "NO CREDIT": You're the best kept secret in your industry
- MISCOMMUNICATION: People don't understand what you do
- MONEY MIS-SPENT: Spend money on ads that are not landing
- COMPETITORS MOVE AHEAD OF YOU: They are getting your clients!
- LOST TIME: You spend time on things that don't move you forward
When your branding language effectively speaks to your target audience, it can result in a stronger connection, increased engagement, enhanced loyalty, improved conversion rates, better brand recognition, a competitive advantage, positive brand perception, and increased ROI. This alignment between your brand and your audience's preferences and needs can lead to long-term brand success and growth.
HAVE YOU EVER SAID ANY OF THE PHRASES BELOW?
If you say yes to any of them....this event is made for you!
- I Need a Better Way to say WHAT I Do: People are confused about what you do
- I'm not attracting enough right fit clients: The Right People aren't seeing your message
- My Business Isn't Growing Fast Enough: You've hit a plateau or are moving too slow
- Not Getting Credit for what Makes us Outstanding: you need credit for your brilliance
- We’re not getting qualified traffic to our website: People may be confused when they visit your website
- We don't know how to position our brand to get paid what we're worth: We're being paid less than we should because people don't know how our brand can help them
- We don’t clearly define Target Audiences: you market to everyone, or the wrong people
- We don’t know what our Target Audiences think about our Brand: Do we have a strong position in the marketplace with our Target Audience?
- We don’t know or use what our Target Audiences really care about: If you don't reach what people care about and are trying to solve, they won't use your brand.
- We need Content that attracts our Target Audiences: Your content isn't currently bringing in the return that you desire
READY TO UP-LEVEL YOUR BRAND?
KEY CHARACTERISTICS THAT MAKE UP A GREAT BRAND
CONFIDENCE
Confidence helps establish credibility, attract customers, stand out in the market, communicate effectively, inspire trust, handle challenges gracefully, maintain brand consistency, and boost employee morale.
CONSISTENCY
Consistency in branding is essential for building brand recognition, message clarity, trust, equity, differentiation, ease of decision-making, efficiency, customer loyalty, adaptation, and long-term success.
LANGUAGE THAT TRANSFERS ENERGY
Language that transfers energy is typically characterized by its ability to evoke emotions, enthusiasm, motivation, and engagement in the audience
RECOGNIZABILITY
Recognizability differentiates your brand from competitors, inspires trust, builds brand equity, enables effective communication, enhances memorability, drives word-of-mouth referrals, and facilitates expansion.
CLARIFY YOUR BRAND AND ATTRACT CLIENTS
7 Steps to Ensure YOUR Brand Impacts People’s Lives, and the World
- IMAGINE YOUR BRAND THRIVING: Imagine what could you accomplish in the world and for your clients when your brand was thriving.
- ENVISION YOUR HIGHEST LEVEL IMPACTS: Identify those areas that YOU desire to make the most impact in.
- ORGANIZE YOUR DESIRED BRAND IN 3 PARTS: Why people should get this now
- DEFINE THE CHARACTERISTICS YOUR BRAND MUST BECOME: Breathe life into your brand and define those characteristics that you and your brand stand for.
- PRIORITIZE CATEGORIES OF EXPERTISE: Develop the words that help define your brand and attract your right fit client
- CRAFT CONTENT TITLES/SUB TITLES FOR CATEGORIES OF EXPERTISE: Create titles that others can relate to and give your brand the recognition and authority it needs
- Complete Your Marketing Readiness Checklist:: Identify those elements needed to take your brand to market and get credit for your awesomeness.
It's time to define
the brand you will become!
Meet your Host:
RICH KOZAK
Rich Kozak is a mentor and guide to experienced, heart-centered professionals & entrepreneurs determined to make Higher Level Impacts. He’s the most present, heart-connecting, clear-speaking, deep-listening, caring Branding Expert you will ever meet personally. And it's not about Branding. It’s about using our unique gifts in significant ways to impact people’s lives and the world.
Rich is straight talk you can trust with deep experience you can count on. 46 years of defining, languaging and launching Brands! A Certified Consultant with decades alongside partners worldwide impacting companies, Rich now shares his gifts only with individual entrepreneurs skeptical about Branding.
Rich Founded RichBrands, providing CLARITY aligning everything an individual Brand says and does.
His IMPACT DRIVEN Publishing guides client authors planning, writing and publishing books as strategic milestones to move brands forward.
His Brand Promise?
Get CLARITY for the IMPACTS You Will Make and
STEPS for ”The Brand YOU Will Become.”
SOME FUN FACTS ABOUT RICH:
- Lives at the Brand Ranch, in CA with his Beautiful Wife Denise of 47 years
- Loves to spend time in the kitchen showing of his chef talents
- Speaks Italian
- Loves to Travel
- Plays the Violin and was in a Band when he was Younger
HERE'S WHAT YOU GET:
A 3 Day high-energy and high-impact event where you'll discover how to gain clarity on your brand and your messaging language.
- Access to the Event: Access to ALL 3 Day event program
- Networking & Socializing: with Experienced Speakers and Industry Leaders
Today Just: $47
HERE'S WHAT YOU GET:
We Love our VIPs and want to make sure they have everything they need to help get clarity on their brand!
- Recordings: You'll get copies of the event sent to you about 30 days after the event
- Extra VIP Session: We've planned a few extra sessions for our VIPs
- VIP SWAG: Extra goodies thrown into your swag before it ships...just for our VIPs!
Today Just: $97
October 11 - 13
8am - 5pm PST
CUSTOMER TESTIMONIALS
What others are saying about us
Frank Lehane
Hearing Rich speak regularly about getting crystal clarity for my Brand was life-changing. The IMPACT DRIVEN BRANDING Process enabled me to now serve people at a much higher level. Rich connected with my heart and opened my eyes to what I really needed to know to grow with velocity.
Mary O'Dwyer
The work of RichBrands is masterful. I have seen my Desired Brand come alive and expand worldwide. Everything we say and do is aligned with the Impacts we want to make. The IMPACT DRIVEN BRANDING Process is invaluable for guiding our Brand.
Stephanie King Mattingly
I didn't know what a brand was until The Brand You Will Become 1-Day Workshop Intensive. On the very first day, Step One brought tears to my eyes at the suggestion to simply close my eye and envision my brand thriving. I have such clarity now! You have taught me the process to make my dreams become reality. I have now handed my first book to my publisher. Coaching with Rich has changed my life.
it's time to get clear and make your brand come alive.
Identify the Language that will Ignite Your Brand, Drive Customers to You, and Make the Impact that YOU Wish to see
your Brand make in the World. Start today with 3 Days of Clarity!
October 11 - 13, 8am - 5pm PST
© 2023 The Clarity Event, RichBrands - All rights reserved